EXCLUSIVE: SportPesa League Club Allegedly Dismisses Media Team Members Amid Internal Shake-Up

AFC Leopards’ media department has allegedly been hit by a wave of terminations, with several members said to have received dismissal letters earlier this week. The move, which reportedly took effect immediately, has raised questions about ongoing changes within the club’s communication structure.

Sources within the club, speaking on condition of anonymity, described the move as unexpected and unsettling, with some affected staff said to have received their letters earlier this week. The terminations took effect immediately, sparking speculation of deeper internal disagreements and an ongoing restructuring process within the club’s communication wing.

The club is believed to be pursuing a more centralized approach to communication and content management as part of a broader digital strategy shift.

AFC Leopards’ media team has long been regarded as one of the most visible and dynamic in Kenyan football, driving fan engagement both online and through broadcast platforms. Their sudden exit, if confirmed, marks a significant shake-up at a time when digital storytelling and consistent communication have become vital to a club’s brand identity.

Analysts suggest the move could have wider implications across the SportPesa League, where media departments are increasingly central to shaping a club’s commercial value, fan connection, and competitive image.

As of publication, the club had not issued an official statement addressing the reported dismissals.